Media

Digital Media

Editorial e-newsletters

EE World Online uses the latest in marketing automation, lead and profile management software to ensure all Enews delivery is optimized and targeted only at permissionbased users and optimized by device. Tracking details, performance and detailed reporting are provided for all placements.

SPECIFICATIONS: There are 5 placements available on subscribed mobile optimized e-newsletters.

Each placement includes:

Each placement includes:
• Headline: Strong call to action (CTA) recommended
• Image: 450×255 STATIC .jpg or .gif (Do not embed images into a word file,
please send native .jpg or .gif file. No FLASH Files or animated GIFs)
• Copy: max 35-40 words
• Call to action plus URL

EXCLUSIVE SPONSORSHIP: Reserving all 5 placements.
Include a .jpg or .gif company logo 250 pixels wide + URL in addition to the placements.

SPONSORSHIP OPPORTUNITES

EE World Online

Frequency: 4X Monthly
Reach: 57,700
Exclusive Sponsorship and Single Text Ads available
Link to Example

Connector Tips

Frequency: 1X Monthly
Reach: 3,500
Exclusive Sponsorship and Single Text Ads available
Link to Example

Power Electronics Tips

Frequency: 1X Monthly
Reach: 10,900
Exclusive Sponsorship and Single Text Ads available
Link to Example

Test & Measurement Tips

Frequency: 1X Monthly
Reach: 5,800
Exclusive Sponsorship and Single Text Ads available
Link to Example

Analog IC Tips

Frequency: 1X Monthly
Reach: 3,300
Exclusive Sponsorship and Single Text Ads available
Link to Example

Sensors Tips

Frequency: 1X Monthly
Reach: 7,800
Exclusive Sponsorship and Single Text Ads available
Link to Example

EngineersGarage

Frequency: 1X Monthly
Reach: 6,000
Exclusive Sponsorship and Single Text Ads available
Link to Example

Microcontroller Tips

Frequency: 1X Monthly
Reach: 9,500
Exclusive Sponsorship and Single Text Ads available
Link to Example

5G Technology World

Frequency: 2X Monthly
Reach: 6,800
Exclusive Sponsorship and Single Text Ads available
Link to Example

EE Product Spotlight

Frequency: 2X Monthly
Reach: 70,000
Exclusive Sponsorship and Single Text Ads available
Link to Example

SPECIFICATIONS for EE World Product Spotlight:

Multi-Sponsor Product Spotlight: Twice a month EE World deploys a product specific enewsletter to an audience reach of 70,000. Six (6) ad positions are available in each issue.
SINGLE PRODUCT PLACEMENT SPECS:
• Image: 450×255 static jpg or gif file
• Title: 5-10 words
• Copy: 35-40 words
• Call to Action (3-5 Words) + URL

Exclusive Sponsor Product Spotlight: Exclusive sponsorship of this newsletter is available which will only contain your products and deploy on a date of your choice (based on availability). Client must provide a minimum of 4 product ads and in increments of 2 ads thereafter with a maximum of 10.
EXCLUSIVE PRODUCT TEXT AD SPECS:
• Image: 450×255 static jpg or gif file
• Title: 5-10 words
• Copy: 35-40 words
• Call to Action (3-5 Words) + URL

Battery Power Tips

Frequency: 1X Monthly
Reach: 1,400
Exclusive Sponsorship and Single Text Ads available
Link to Example

Partner Promotions

Your HTML, our audience

SPONSOR HTML
EE World offers customer provided HTML sends to reach targeted segments of our opt-in 3rd party e-newsletter audience.

Custom e-delivery lists are available on a limited basis for delivering custom-branded messaging to targeted opt-in audiences.

Setup: Includes initial list pull – count only, suppression (up to 1M emails), tests, content checking and reporting

SPONSOR PROVIDED HTML SPECS:

Preferred subject line (recommend 70-80 characters including spaces)
Completed HTML file:
- The html file should be a max width of 650 pixels
- Use absolute URLs for your images (i.e.“http://www.yourdomain.com/image1.jpg” -do not use “…/image1.jpg”)
- Avoid using “div” & “float”, as some email clients will not render that code. Instead use tables to control layout
- Styling should be done inline with the tags and not in the header area.
Text version of eblast (optional)
Seed list (email addresses of anyone that should receive a copy of the live deployment)
Suppression file – optional but recommended (.csv or .xlsx file of email addresses of those that do not wish to receive communications from the advertiser)
Max image file size limit: 500 KB. If HTML consists of multiple images, individual images should be no larger than 500 KB

IMPORTANT! EE World uses custom software and 3rd party services to check the content of the HTML creative for redflags that might prohibit delivery. Due to a matrix of conditions
from mail servers, firewalls, mail clients, operating systems and preference settings unique to each user, EE World acknowledges and cannot control differences in how the creative will render across device. If HTML coding time is requested, additional fees are incurred. Please contact your business development representative for more information.

Outlook uses an engine that has a 1728 pixel limit for the height of images displayed in an email.
WTWH Media recommends not using image-only emails as your HTML eblast, as these tend to load slowly or will not load at all.

LINK TO EXAMPLE

Our template, your message

SINGLE OFFER TEMPLATE
Provide WTWH with your message and we will create an email using our branded template

Custom e-delivery lists are available on a limited basis for delivering custom-branded messaging to targeted opt-in audiences.

Setup: Includes initial list pull – count only, suppression (up to 1M emails), tests, content checking and reporting

SINGLE OFFER SPECS

Preferred subject line (recommend 70-80 characters including spaces)
Main Image: 650×300 static jpg or gif
Company logo: minimum 150 pixels wide; static jpg or gif
Headline: 5-10 words
Descriptive Copy: 30-80 words
Call-to-action (3-5 words)
URL or PDF file of resource
Max image file size limit: 500 KB B

SINGLE OFFER + LEAD GENERATION

Our single offer template with your message plus we create a lead form landing page with the following standard fields: Email, F/L Name, Company, Postal Code & Country

SPECIFICATIONS FOR A SINGLE OFFER WITH LEAD GENERATION

Same as single offer specs plus URL or PDF file of resource. Price based on CPM / Lead Requirements.

LINK TO EXAMPLE

CoBranded e-newsletters

EE World uses standard e-newsletter template and includes client provided content.

SPECIFICATIONS:

Preferred subject line (recommend 70-80 characters including spaces)
Client logo + URL
728×90 + URL (Optional – This is displayed at the top of the newsletter)
300×250 ad + URL (optional)
Up to 6 text ads which would include:
- 450×255 static image
- Headline (5-10 words)
- Copy (30-35 words)
- CTA text (3-5 Words)
- URL
1 featured Video (optional) which includes:
- 450×255 static image
- Headline (5-10 words)
- Copy (30-35 words)
- CTA text (3-5 Words)
- URL

LINK TO EXAMPLE

Online Display

Run of site ads display across the entire network

DISPLAY AD CREATIVE SIZES

ROS (Includes 728×90, 300×250, 300×600)
970×250 Billboard (ROS)

PRESTITIAL ADS

640×480 and 300×225

Contact your representative for more details.

DISPLAY AD & PRESTITIAL AD REQUIREMENTS

File Type: jpg, gif or HTML5
File size: max 1MB
Animation: 3X Loop Limit
Audio: Sound off by default
Rich Media Accepted

WALLPAPER ADS – RESPONSIVE DESIGN

Simultaneously displays ad creative on the right and left hand sides of the site. Creative can be different for the left and right and can have specific urls for each side.
Optional: In addition to the 300×1000, provide a 130×1000 for smaller desktop displays and a 320×50 image for mobile displays.

WALLPAPER SPECS:

300X1000, 130X1000 and 320×50
File type: .gif, .jpg, .bmp, .png, videos (.mp4, VAST, YouTube), and HTML tags. File size: 4MB max for combined size of all assets.

Contact your representative for more details.

SOLUTION ADS:

Let EE World Online build custom display calls-to-action for white papers, product
datasheets, catalogs, case studies and more.

Contact your representative for more details.

SOLUTION AD SPECS

Headline: 5-10 Words
Copy: 30-40 words
Call to Action + URL

High-Impact Display

High-Impact Display - Flex

The Allstream® Flex provides the ability to engage viewers with video and imagery in dynamically embedded experiences throughout page content with the ability to display edge-to-edge on the screen in the focal point of the viewer

DESKTOP & MOBILE

Asset Video: Video Dimension: 16:9 Aspect Ratio (ex: 1920 x 1080px) OR
4:1 Aspect Ratio (ex: 1920 x 480px)
Asset Image (optional): Same Dimension as video provided
(ex: 1920 x 1080px or 1920 x 480px)

FILE TYPES

IMAGES
- Media Types: Image URL, GIF, JPG, BMP, PNG
- File Size: Allstream® hosted file size recommended under 100KB*
VIDEOS
- Media Types
  Video URL, YouTube ID, VAST, MP4
- File Size
  Allstream® hosted file size recommended under 4MB*.
- Resolution
  720p or 1080p
- Frame Rate
  24-30 fps
- Bitrate
  Mobile Web: 800Kbps to 5000 Kbps
  Desktop: 800 Kbps to 10000 Kbps

*Combined size of all Allstream® hosted files (image + video) must be less than 4MB
for Chrome Heavy Ad Intervention (HAI) compliance.

High-Impact Display - Prelude

The Allstream® Prelude dynamically displays adaptive imagery, video, or combination of multimedia at the top of the page for increased viewer engagement.

ASSET SPECIFICATION
DESKTOP & MOBILE (IMAGE ONLY)

Asset Image: Image Dimension: 4:1 Aspect Ratio; 1920x480px (Recommended Size)

FILE TYPES

IMAGES
- Media Types: Image URL, GIF, JPG, BMP, PNG
- File Size: Allstream® hosted file size recommended under 100KB*
VIDEOS
- Media Types
  - Video URL, YouTube ID, VAST, MP4
- File Size
  - Allstream® hosted file size recommended under 4MB*.
- Resolution
  - 720p or 1080p
- Frame Rate
  - 24-30 fps
- Bitrate
  - Mobile Web: 800Kbps to 5000 Kbps
  - Desktop: 800 Kbps to 10000 Kbps

*Combined size of all Allstream® hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance.

LINK TO EXAMPLE

First-Party Audience Targeting

Content Affinity Targeting
We use our first-party data platform to identify and engage targeted audiences with relevant ad experiences based on our site users content consumption habits.

CONTENT AFFINITY TARGETING

Target by content affinities across the Design World network
Your message serves to site users based on their content affinity

Contact your sales representative for more information and package pricing.

Online Ad Specifications:

Headline (no more than 8 words)
One sentence description (no more than 25 words)
386×225 image
Click-through URL

Audience Extension

Intent-Based Marketing | Account-Based Marketing

Our AI data management tool analyzes content consumption of users at hundreds of thousands of B2B companies and identifies when users in those organizations are indicating active demand for products or services you offer. Leveraging your target account list, our data management platform identifies anonymous users available for targeting at those companies you are trying to reach. Ads are displayed across the internet on brand safe sites.

INTENT-BASED MARKETING

Target users outside our network across the internet by intent topic via display ads.
Narrow down reach by industry, title, geography or company size.

ACCOUNT-BASED MARKETING

We target your prospects based on your target account list.
Target ABM users outside of our network across the internet with display ads.

Specifications:

728×90, 300×250, 300×600,160×600, 320×50, 300×50 & 970×250 (jpg, gif, standard HTML5)
Max Initial File Load Image: 40KB / Max Initial File Load HTML5: 200KB
Max Animation: 30 seconds or less (loops included); 15 seconds recommended; max 3 loops
Clicktags Accepted
Click-through URL

Remarketing / Retargeting Campaigns

Reinforce Branding | Increase Engagement | Improve Conversions

Retargeting (also known as behavioral remarketing) is a form of digital marketing that focuses on targeting users who have previously visited our website with banner ads on display networks across the web.
Increase the reach of your display campaigns by leveraging the EE World Network to retarget key segment audiences.
EE World offers the ability to manage retargeting campaigns for our customers across a variety of platforms including any EE World network website.

Pricing based on CPM volume and custom ROI programs

RETARGETING REQUIREMENTS:

File size: less than 150KB
Animation: less than 30 seconds
File Type: JPG, PNG and GIF (up to 30 seconds, 15-20 fps, no looping)
CPM Pricing varies by program

CREATIVE SIZES:

300×600, 728×90, 300×250, 970×250, 320×50,
160×600

Webinars

Engage a captive audience and generate leads. EEWorld webinar series offers companies the opportunity to work with editors on preparing and delivering both editorial and custom content in a live, interactive format or on-demand.

EDITORIAL WEBINARS

Editorial webinars aimed at helping designers better understand technology or
product-related issues.

January: Embedded Systems
April: Test & Measurement
July: Power Electronics
October: Wireless & Wireline

Contact your sales representative for pricing

CUSTOM WEBINARS

Sponsor chooses their own topic and presents educational material related to that topic. EE World will assign an editor who will moderate the event and a technical coordinator who will coordinate promotions and produce the live event.

EE WORLD TRAINING DAYS

Online educational days addressing specific design challenges, new techniques, and engineering skills.

Today’s electronic engineers are challenged by multiple factors in your work. Research over the years has illustrated common trends that you, as engineers, deal with including keeping your skills up-to-date, shrinking time-to-market windows, fewer engineers and smaller design teams for large projects and evolving technological trends. The bottom line is that you must continually update your engineering knowledge base to be successful in your work.

EE Training Days is a biweekly series of online educational days hosted by EE World editors on alternating Thursdays comprised of 45-minute sessions including live Q&A that will focus on helping to address specific design challenges, learn about new techniques, or just brush up your engineering skills.

Recommendations:

Position yourself as a thought leader by presenting on educational topics in your industry
Attract great leads by describing what your attendees will gain from participating
Includes graphics, images and downloadable assets
Use poll and survey questions to increase engagement and take the pulse of your audience
Present using webcam to create a captivating presentation
Utilize HTML5 technology to ensure your attendees will have the best viewing experience

All webinars are recorded and emailed to all registrants, then placed online behind registration for on-demand viewing. Sponsors receive reporting URL for full attendee contact information, live and on demand metrics and survey results, if applicable.

VIEW EE TRAINING DAYS WEBINAR TOPICS

Contact your sales representative for more information and package pricing.

Design Guides & Tech ToolBoxes

Design Guides

Content focused on key technologies available as a downloadable PDF per category.

Sponsor a design guide and hard leads will be delivered to you based on the amount of leads you designate. Our design guides include key technology content produced by the Editors of EEWorld.

Contact your sales representative for details

DESIGN GUIDES REQUIREMENTS FOR SPONSORED PDF:

Hi Res Logo (min 200 pi xels or higher or eps/ai version) + URL Link
Hi Res product photo to use for Front Cover of Design Guide (optional)
Full Page PDF ad to be in inserted as the last page/back cover of the Design Guide PDF

LINK TO EXAMPLE

Tech ToolBox

Vendor neutral content broken out by key technologies, produced as a gated downloadable PDF with multiple sponsors per category

TECH TOOLBOX 2025 SCHEDULE:

January: Connectivity
February: Power Electronics
March: Electronic Design Automation
April: Aerospace & Defense
May: Sensors
June: WideBand Gap
July: Wireless
August: Automotive & Transportation
September: Embedded Security
October: Power Efficiency
November: Test Measurement
December: Sustainability

TECH TOOLBOX SPECS OVERVIEW:

Logo placement on front cover — vector (preferred).
Sponsor logos will be linked to the sponsor’s website or specific URL of choice.
Sponsor can include an advertisement and full page of supplied content or video.
Advertisement: Full page ad in landscape orientation. Size is 11” x 8.5” (JPG or PDF format). If you prefer to submit an ad in portrait orientation, we can accept it, but it will be scaled down to fit alongside the content of a tech toolbox editorial page. A URL can be provided.
Supplied content: Limited to full page with or without an image and we design as sponsored content. Image size: 4-5 inches or larger. Word count with an image up to 400 words. Word count with no image up to 600 words. Call to action or contact info plus URL.
Video: Headline, 2-3 sentences of description and link to video
MQLs on all form fill gated downloads of the report.

LINK TO EXAMPLE

Content Syndication

Audience Marketing | Lead Generation

AUDIENCE MARKETING
Fully Managed Content Syndication

Promote content to specific targets
Global contact record database available for selection
Assistance in designing campaigns
Leads delivered in time frame needed

Lead Generation Campaigns

All lead types are qualified but some types are highly qualified based on level of engagement by the prospects.

Content Assets

Choose the type of content you would like to promote
Leverage assets that are relevant to the audience and educational
White Paper | Case Study | Infographic | On-Demand Video

MQL Gated
- Marketing qualified lead
BANT Performance
- A lead that has consumed 1 piece of content and answered additional qualifying questions related to budget, authority, need and timeline identifying the lead as a higher value prospect
2-Touch Performance MQL
- A lead has consumed two pieces of content

Supplied Content

Your supplied content within the confines of our editorial websites

Learning Center

An online digital content hub for design engineers

LEARNING CENTER CLASSROOMS
DESIGN WORLD SPECIAL ISSUES AND HANDBOOKS
DESIGN GUIDE LIBRARY
INDUSTRY TRENDS

CLASSROOMS

EE Learning Center — an online technical education portal featuring EE Classrooms,
curated content and multimedia resources focused on your electronics engineering
challenges of today and tomorrow. Whether you need a refresh, an introduction, or
continuing education, the EE Learning Center is here to advance and evolve right
alongside you.
EE Classroom — a syndicated content resource for electronic engineers looking
for need-to-know information about various electronic components and systems.
Curated by EE World’s editorial team, this digital content hub includes comprehensive
background information, current trends, typical and emerging applications and
frequently asked questions relating to a wide range of electronic components.

CLASSROOM TOPICS

Topics can include but are not limited to:

Power Electronics
Embedded Computing
Test & Measurement
Sensors
Connectivity

SPONSORSHIP

Each EE Classroom category is available for an annual program

Sponsorship includes:

Exclusive sponsorship (only one sponsor per category)
Logo with link on landing page
2-4 assets in classroom
Social media promotion on EE World social channels
Promotion in EE World newsletters

WWW.EEWORLDONLINE.COM/LEARNING-CENTER

Contact your representative for more information.

EE Forums

Our engineering forums consists of user-generated content and attracts an audience of electronic professionals from a wide variety of industries and disciplines where collaboration and learning is the primary focus.

EDABoard.com
• Threads: 384,000
• Posts: 1,700,000
• Members: 608,000

Electro-Tech-Online.com
• Threads: 112,620
• Posts: 1,118,295
• Members: 223,533

FORUMS Include:

Analog Circuit Design
Analog IC Design and Layout
Arduino / Raspberry pi
ASIC Design Methodologies and Tools Digital Communication
Digital Signal Processing Electromagnetic Design and Simulation Embedded Systems and Real-Time OS Mathematics and Physics
Mechanical Engineering and Design Machine Learning, AI, and Microcontrollers
PC Programming and Interfacing
PCB Routing Schematic Layout / Design PLD, SPLD, GAL, CPLD, FPGA Design
Power Electronics
Professional Hardware and Electronics Design RF, Microwave, Antennas and Optics
Robotics and Automatics Forum